The Denim Picnic

A picnic for the senses.

Somewhere between a seaside town and a sunflower field lies a place where summer never ends.

Sun-warmed denim. A burst of bloom. A tomato or two. Welcome to The Denim Picnic — Flair’s most delicious daydream.

Call it a collection if you must — we call it a picnic for the senses. A world where tomatoes taste sweeter, flowers bloom brighter, and denim tells stories with every stitch. More than clothes — it’s a toast to life’s little delights: food, florals, fantasy, and a sprinkle of whimsy, all hand-embroidered and served sunny-side up.

Inspired by slow, sun-drenched days wherever the sun kisses your skin, The Denim Picnic is for girls who romanticise everything — from their coffee orders to their closet staples.

Made for 365 days of sun. Your year-round summer state of mind.